Don’t lie…you loved the El Camino design. It’s OK. It was
everyone’s dirty little secret…the love of a “pick-up/car”, the alluring
foreign name, the intriguing call of a “low-rider”.
OK…we are being a little facetious, but the El Camino was
popular and millions of Americans purchased them starting the year they
debuted, 1959. They are no longer made and
aren’t that popular in the U.S., they were re-introduced in 2008 as the Pontiac
G8ST. Unfortunately, Pontiac disappeared and the El Camino went with it.
Pontiac G8 ST which was never built
So, why is GM applying for a trademark for the El Camino and
the old 1955 Nomad wagon?
Pure protection.
GM is waiting for the U.S. Patent office to approve the
trademarks on the names and says that since they are so iconic, they felt the
need to make sure someone else doesn’t try to put the name on one of their
automobiles.
What if an El Camino did resurface? Would you buy it? Why?
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