Not much has changed in the automobile industry in nearly
100 years. Basically, you put gas in one
end, and go sit on the other end and drive away. That's the way it has always been and, with
exception to some design changes, nothing is really different from the first
car to now.
Until this month.
Since the oil crises in the early 1970's to now, people have
been saying “there has to be a better way.”
Lots of experiments, lots of expensive solutions, and Detroit just
hasn't come up with much. Now, it seems,
the solution is coming out of a California company.
Tesla hasn't reached the massive output and monster sales
numbers that Detroit's “Big 3” have, but it could be the tiny rock that finally
gets Goliath's attention. After cars
like the Volt, Leaf, and electric Ford Focus have had lukewarm reception, comes
a completely different car that just got the honor of being Motor Trend's Car
of the Year.
Beyond the prestigious award, comes real financial gain for
Tesla. Suddenly, this strange little car
company is making a profit, and making a car that acts like... well, a
car. It drives further, handles better,
and people seem to want it.
Granted, it's early and Detroit gets a bit uncomfortable
when somebody builds a better mousetrap, but one would be wise to keep an eye
on this Tesla. A financial success in
the automotive marketplace could mean a whole new way of buying and driving
cars. One that we've all been hoping for
since the 1970's.
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